Case Studies

CASE STUDY #1| AMA WAREHOUSE

AMA Warehouse

eCommerce Marketing

OBJECTIVE

Provide an overall eCommerce marketing strategy and execute the promotion of a store grand opening. The grand opening saw over 450 customers lined up before the doors opened at 9.

GRAND OPENING RESULTS

  • Biggest revenue day  in business’s 10-year history
  • 43% increase in website traffic
  • 35% increase in new users to the website
  • 36.6% increase in direct traffic
  • 274% increase in social traffic
  • 190% increase in paid traffic
  • Facebook page likes from doubled from 7,000 to 14,000 and engagement tripled.
  • 70% growth in Email database from 10,000 to 17,000
  • Website revenue up 97% year on year

24% REVENUE INCREASE

21% TRANSACTION INCREASE

CASE STUDY #2 | FACEBOOK & INSTAGRAM COMPETITION

AGV Helmets Australia

Facebook & Instagram Competition

OBJECTIVE

Leading global helmets brand AGV wanted to run a Facebook competition to launch one of their new helmets: The AGV Veloce S. To promote this, we launched a “Press & Hold” Facebook campaign. The post video would cycle through the various helmet colour options; users were encouraged to screenshot the colour they wanted and post it in the comments.

THE RESULTS

With a modest budget we had a large impact! We spent $345.50 to reach 34,480 targeted people interested in competitors motorbike helmet brands and other interest, remarketing and engagement groups. However due to the engagement and shares, we reached a further 49,033 people organically – DESPITE the new AGV page only having ~3,000 followers.

 

In a day and age where it’s difficult to reach even 1% of your following, we had an organic reach that was 1,634% more than their total page likes! We received in total 3,388 reactions, comments and shares with our average cost per engagement falling under 3 cents!

$345 AD SPEND

82,000 IMPRESSIONS

15,000 CLICKS

CASE STUDY #3 | CAPALABA PRODUCE

Capabala Produce

Local Area Marketing

OBJECTIVE

Reach high-intent local Google searchers, and bring these customers into a highly targeted lead funnel by remarketing to leads via Facebook to encourage them to visit the store.

The four-week Phase 1 campaign rolled into an Ekka Community Fun Day with over 3,000 attendees.

2,100 CLICKS

40,000 IMPRESSIONS

CASE STUDY #4 | ADVENTURE MOTO

Adventure Moto

eCommerce Marketing

OBJECTIVE

Reach highly engaged potential customers as well as prospective customers and though GoogleAdWords and Facebook remarketing / Facebook cold lead advertising to convert customers into eCommerce or retail sales.

Results are over a 5 week – Phase 1 plan.

GOOGLE ADWORDS RESULTS

Campaign spend: $2,594
Revenue Generated: $28,384
ROI: 11:1
Average CPC: $0.48
Average position for targeted keywords: 1.6
Impressions: 106,909

4 weeks into Phase 1 the client had an EOFY Sale which we were able to promote by leveraging the traffic we had been building for the previous four weeks.

EOFY SALE – FACEBOOK ADVERTISING CAMPAIGN

Campaign spend: $1,209.26
Revenue Generated: $40,786.55
ROI: 33:1
Impressions: 79,216
Clicks: 5,397
Bonus Facebook page growth during the five-week period, although not an objective: From 3522 to 4059.

63% REVENUE INCREASE

55% TRANSACTION INCREASE

CASE STUDY #5 | ANONYMOUS CLIENT

Anonymous Client

eCommerce

OBJECTIVE

This client had previously partnered with an AdWords partner and they weren’t satisfied with the results. After taking over the account we saw the following results.

Results are over a 5 week – Phase 1 plan.

GOOGLE ADWORDS RESULTS

Impressions: 71.93% increase
With better targeting, the average CPC decreased by 48%
Clicks increased by 138.5%
CTR: from 4.17% to 5.77%
Phone call impressions: 96% increase
Campaign Spend: $4,014
Revenue generated: $14,452
ROI: 3.6:1

79% REVENUE INCREASE

71% TRANSACTION INCREASE

CASE STUDY #6 | ECOMMERCE EASTER SALES

6 x Anonymous Clients

eCommerce/Brick & Mortar Store Clients

OBJECTIVE

Six eCommerce/brick & mortar store clients set an objective to leverage the 2018 Easter sale period and transform online and in-store sales throughout the period.

The 6 lifestyle brands put in the hard yards – hours of time and significant advertising spend – and yielded the benefits: massive increases in online traffic, in store traffic, and revenue.

HARD YARDS

The list below represents the combined number of tasks completed by Devote Digital for the 6 clients: 

  • Total number of campaigns: 91 (Facebook, Instagram, AdWords)
  • Total number of email campaigns: 50
  • Total number of tasks completed: 442 (Facebook, Instagram, Google AdWords, EDMs, Website Adjustments, Text Message Campaigns)
  • Total number of creative ads created: 273 (videos, images & GIFs)
  • Total number of coffees consumed: 273 (modest estimation)

THE RESULTS

Note: ROI stands for Return on Investment and is represented as a ratio of $1 ad spend. For example, an ROI of 10 means the client received $10 for every $1 spent. An ROI of 30 means the client received $30 for every $1 spent, and so on.

The results of #DoingDigitalRight were, as always, incredible! We saw 80-120% increases in revenue and direct ROI of up to 23.78 to 1. That’s $23 for every $1 spent! And that’s just for the numbers directly attributable to our ad campaigns. Beyond and in addition to that are in-store sales! When we take those into account we saw up to $98 in return for every $1 in marketing spend.

CASE STUDY #7 | FACEBOOK DYNAMIC REMARKETING CAMPAIGNS

3 x Anonymous Clients

Facebook/Instagram Advertising

OBJECTIVE

A Facebook/Instagram carousel ad is the ‘slider product’ ad you see on your news feed. While they’re wildly popular with eCommerce stores, the standard carousel format requires the manual input of product prices, stock levels, photos and details. Three eCommerce clients became fed up with with the number of hours required to maintain their normal carousels, and always being caught up on incorrect product prices.

That’s when Devote stepped in and introduced “dynamic remarketing ad”: ads that automatically sync all of the above product information. For each client, 10-20 separate dynamic remarketing ads for specific product categories were implemented into their digital strategy. 

THE RESULTS

Note: ROI stands for Return on Investment and is represented as a ratio of $1 ad spend. For example, an ROI of 10 means the client received $10 for every $1 spent. An ROI of 30 means the client received $30 for every $1 spent, and so on.

CASE STUDY #8 | GOOGLE ADWORDS OPTIMISATIONS

Anonymous Client

Google AdWords Optimisations 

OBJECTIVE

An eCommerce/multi-store client came to Devote with a simple and commonly overlooked objective: to improve what digital marketing tools they’ve already implemented. In their case, it was Google AdWord and Shopping optimisations. The client believed that their past digital team were not generating enough bang for their buck, and sought Devote Digital’s expertise.

THE RESULTS

Note: ROI stands for Return on Investment and is represented as a ratio of $1 ad spend. For example, an ROI of 10 means the client received $10 for every $1 spent. An ROI of 30 means the client received $30 for every $1 spent, and so on.

Before Devote Digital stepped in, the client spent a total of $6,331.10 on Google AdWords and Shopping campaigns throughout a 5.5 week period, receiving a return of 2.64 to 1. Devote’s campaign adjustments (budget reallocations, keyword audit, bid adjustments and the creation of a new, granular Google Shopping campaign) increased revenue by 62.16% and ROI by 84.43% during, even with a 12.07% decrease in cost.

84% ROI INCREASE

12% COST DECREASE

CASE STUDY #9 | FACEBOOK SWEEPSTAKES GIVEAWAY

Anonymous Client

Facebook Sweepstakes Giveaway

OBJECTIVE

We were approached by a water sports brand to run a giveaway for one of their stand up paddle boards. The goal was to generate brand awareness and grow their email database. To achieve this we created a sweepstakes campaign that encouraged people to enter their email for a chance to win.

THE RESULTS

With a total spend of $745.82 we generated 4,888 entries and 2,757 unique entrants. We doubled the size of their email database at a cost of only $0.27 per email. Well below the $1/email average for sweepstakes campaigns. By carefully targeting over 20 defined audiences we maximised the impact of our modest budget.

 

As a consequence of a solid campaign we saw an increase in page engagement even after it ended. Hundreds of followers were generated. Web traffic also increased by 76% during the campaign.

$745 AD SPEND

1,435 LIKES, COMMENTS & SHARES

2,757 NEW EMAIL ADDRESSES

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