Case Studies

CASE STUDY #1 | BLACK FRIDAY/CYBER MONDAY/CLICK FRENZY ECOM RESULTS

5 x Anonymous Clients

eCommerce

OBJECTIVE

If you’re an eCommerce business, you naturally jump in excitement when you hear mention of Black Friday, Cyber Monday or Click Frenzy. Five of our eCommerce clients stood to the opportunity and reaped the benefits.

RESULTS

The following table shows the annual online revenue increase, annual web traffic increase (sessions) and the ROI for the period of 23 – 26 November 2018 (compared to 24 – 27 November 2017): 

Table

CASE STUDY #2 | AMA WAREHOUSE

AMA Warehouse

Store Opening

OBJECTIVE

Provide an overall eCommerce marketing strategy and execute the promotion of a store grand opening. The grand opening saw over 450 customers lined up before the doors opened at 9.

GRAND OPENING RESULTS

  • Biggest revenue day  in business’s 10-year history
  • 43% increase in website traffic
  • 35% increase in new users to the website
  • 36.6% increase in direct traffic
  • 274% increase in social traffic
  • 190% increase in paid traffic
  • Facebook page likes from doubled from 7,000 to 14,000 and engagement tripled.
  • 70% growth in Email database from 10,000 to 17,000
  • Website revenue up 97% year on year

24% REVENUE INCREASE

21% TRANSACTION INCREASE

Yatala Grand Opening

Crank the volume and watch 60 seconds of action from our Yatala Grand Opening! What a day! Thanks to everyone who made the trip to celebrate with us ✌🏼 Check here to see if you won a Grand Opening prize: https://goo.gl/EPrcn9

Posted by AMA – Australian Motorcycle Accessories Clearance Warehouse on Thursday, March 23, 2017

CASE STUDY #3 | ADRENO STORE GRAND OPENING

Adreno

Store Opening

OBJECTIVE

Adreno had a simple goal: to open their Perth megastore with a bang. Since Devote Digital has in the past run the marketing for two wildly successful Adreno store openings (Sydney & Melbourne), Devote was Adreno’s first point of contact for the Perth store opening! By promoting the store opening solely via targeted social media campaigns and EDM series, Adreno achieved their wish and more.

GRAND OPENING RESULTS

Adreno’s Perth store opening was fueled by Facebook & Instagram advertising campaigns for warm and cold audiences, and an EDM series sent to loyal subscribers. The results? Over 500 people lined up around the block, including many diehard fans who camped out in their swags overnight. This is the same turnout we’ve had for every Adreno store opening we’ve marketed.

Adreno Perth Grand Opening

Well what a day it was on Saturday for our Perth Grand Opening! We had over 500 amazing customers lined up when the doors opened, including the legends who camped out in their swags overnight! We are truly humbled by the support of the WA dive community! 🙌🏼 We’re looking forward to getting to know everyone from the west, so come down and say G'day. We’re open 7 days a week from 9am until 5:30pm and 8pm on Thursdays. See you in the store!

Posted by Adreno Spearfishing on Tuesday, August 28, 2018

CASE STUDY #4 | ADRENO CHRISTMAS SALE

Adreno

eCommerce & Physical Store Sales 

OBJECTIVE

Adreno, the world’s largest dive store, had a simple goal: for its 2018 Christmas Sale to be the most profitable it had ever experienced.

SALE RESULTS

Utilising the usual promotional channels (Google AdWords, Google Display, Google Shopping, YouTube Ads, Facebook Ads, Messenger Ads, EDMs, text messages), the results took the industry leader to a whole new level.

  • 39.67% Total Revenue Increase
  • 30.70% Website Revenue Increase
  • 45.46% Store Revenue Increase
  • 41.72% Total Transaction Increase
  • 26.09% Website Traffic Increase
  • 21.28 to 1 Google ROI
  • 10.02% Facebook ROI (Including Awareness Campaigns)

39% REVENUE INCREASE (YEAR ON YEAR)

41% TRANSACTION INCREASE (YEAR ON YEAR)

CASE STUDY #5 | AGV HELMETS

AGV Helmets Australia

Facebook & Instagram Competition

OBJECTIVE

Leading global helmets brand AGV wanted to run a Facebook competition to launch one of their new helmets: The AGV Veloce S. To promote this, we launched a “Press & Hold” Facebook campaign. The post video would cycle through the various helmet colour options; users were encouraged to screenshot the colour they wanted and post it in the comments.

RESULTS

With a modest budget we had a large impact! We spent $345.50 to reach 34,480 targeted people interested in competitors motorbike helmet brands and other interest, remarketing and engagement groups. However due to the engagement and shares, we reached a further 49,033 people organically – DESPITE the new AGV page only having ~3,000 followers.

In a day and age where it’s difficult to reach even 1% of your following, we had an organic reach that was 1,634% more than their total page likes! We received in total 3,388 reactions, comments and shares with our average cost per engagement falling under 3 cents!

$345 AD SPEND

82,000 IMPRESSIONS

15,000 CLICKS

CASE STUDY #6 | AMA WAREHOUSE

AMA Warehouse

Black Friday & Cyber Monday Promotion

OBJECTIVE

When it came to Black Friday & Cyber Monday sales for AMA Warehouse, a leading motorcycles accessory eCommerce & retailer, they initially wished not to do anything promotional for Black Friday nor Cyber Monday due to being exhausted from their annual Christmas Sale. With a bit of encouragement, we launched a simple EDM series and Facebook/Instagram advertising campaign offering a gift voucher for orders over $100, while also leveraging the impressive Christmas Sales on offer. The results speak for themselves.

RESULTS

With no more than 4 hours work spent creating EDM & social media campaigns, AMA Warehouse struck gold (or black, perhaps?). The following results are comparing 23 – 26 November 2018 to 24 – 27 November 2017.

41% REVENUE INCREASE (YEAR ON YEAR)

40 to 1 ROI

CASE STUDY #7 | CAPALABA PRODUCE

Capabala Produce

Local Area Marketing

OBJECTIVE

Reach high-intent local Google searchers, and bring these customers into a highly targeted lead funnel by remarketing to leads via Facebook to encourage them to visit the store.

The four-week Phase 1 campaign rolled into an Ekka Community Fun Day with over 3,000 attendees.

2,100 CLICKS

40,000 IMPRESSIONS

Who can spot themselves or someone they know at the Ekka Day Celebrations at Capalaba Produce!?! 😊 We had such a fun day!

Posted by Capalaba Produce, Pets, Plants on Wednesday, August 23, 2017

CASE STUDY #8 | ADVENTURE MOTO

Adventure Moto

eCommerce Marketing

OBJECTIVE

Reach highly engaged potential customers as well as prospective customers and though GoogleAdWords and Facebook remarketing / Facebook cold lead advertising to convert customers into eCommerce or retail sales.

Results are over a 5 week – Phase 1 plan.

GOOGLE ADWORDS RESULTS

Campaign spend: $2,594
Revenue Generated: $28,384
ROI: 11:1
Average CPC: $0.48
Average position for targeted keywords: 1.6
Impressions: 106,909

4 weeks into Phase 1 the client had an EOFY Sale which we were able to promote by leveraging the traffic we had been building for the previous four weeks.

EOFY SALE – FACEBOOK ADVERTISING CAMPAIGN

Campaign spend: $1,209.26
Revenue Generated: $40,786.55
ROI: 33:1
Impressions: 79,216
Clicks: 5,397
Bonus Facebook page growth during the five-week period, although not an objective: From 3522 to 4059.

63% REVENUE INCREASE

55% TRANSACTION INCREASE

CASE STUDY #9 | LOUENHIDE

Louenhide

Warehouse Sale 

OBJECTIVE

Louenhide, a leading handbag, wallets & accessories brand holds an annual “Warehouse Sale”. This year, the client wanted to smash all new goals with their popular sales event. The objective was to raise event awareness using purely digital marketing, to drive customers to their Brisbane warehouse for the sale.

WAREHOUSE SALE RESULTS

By solely utilising Facebook advertising & EDM channels, enough hype was generated to set in stone a personal best for Louenhide. Over the 4 day period, they received 57% more revenue than any other 4 day period, ever!

57% REVENUE INCREASE

CASE STUDY #10 | ADVENTURE MOTO EVENT MARKETING

Adventure Moto

Event Marketing

OBJECTIVE

Adventure Moto, Australia’s leading adventure motorcycle store, hosted an “Adventure Bike Garage Night” at their Brisbane store. The objective was primarily a brand awareness exercise: bring together the niche adventure motorcycle riding community to socialise, show off their bikes, hear from famous experts and for the chance to win prizes. Awareness for the night was raised via highly targeted social media campaigns & a tailored geo-targeted EDM campaign.

RESULTS

The results from the night were incredible for the brand. More than 150 people attended the event: an incredible turnout for a niche community! In-store sales spiked too, due to having a full store of high-intent adventure motorcycle riders.

Relive Our Inaugural Adventure Bike Garage Night 🔥

Missed our inaugural Adventure Bike Garage Night? Perhaps you just want to relive the evening? Well, you'll want to check this out 👇🏻

Posted by Adventure Moto Australia on Tuesday, November 27, 2018

CASE STUDY #11 | ANONYMOUS  BOXING DAY SALE

Anonymous Client

eCommerce

OBJECTIVE

An anonymous client hesitated from running a Boxing Day sale in 2017. We encouraged that the opportunity to leverage the high-intent warm audiences built throughout the year was too good to miss! They got on board, and wished to run a simple Boxing Day sale: 20% off, storewide.

BOXING DAY SALE RESULTS

By only sending a simple EDM campaign to loyal fans in conjunction with a Facebook/Instagram awareness campaign, the client experienced a day of sales any eCommerce business would dream of! At an advertising expense of a mere $740, the client generated $70K in a single day, representing a return of investment of $95 for every $1 spent.

To put this amount into perspective, the client’s average monthly revenue for 2017 (January – November) was $101K; they generated $70K in a single day. Boxing day amount is the spike in the annual sales graph below:

$70K BOXING DAY REVENUE

$740 ADVERTISING SPEND

CASE STUDY #12 | ADWORDS OPTIMISATIONS

Anonymous Client

eCommerce

OBJECTIVE

This client had previously partnered with an AdWords partner and they weren’t satisfied with the results. After taking over the account we saw the following results.

Results are over a 5 week – Phase 1 plan.

GOOGLE ADWORDS RESULTS

  • Impressions: 71.93% increase
  • With better targeting, the average CPC decreased by 48%
  • Clicks increased by 138.5%
  • CTR: from 4.17% to 5.77%
  • Phone call impressions: 96% increase
  • Campaign Spend: $4,014
  • Revenue generated: $14,452
  • ROI: 3.6:1

79% REVENUE INCREASE

71% TRANSACTION INCREASE

CASE STUDY #13 | MANYCHAT CAMPAIGN

Motorbike Accessories eCommerce Store

eCommerce/Retail

OBJECTIVE

A leading motorbike accessories eCommerce store ran a sweepstakes combination with a twist: since the prize was massive (worth over $6,000), they wanted to receive more than the customer’s email address! A ManyChat campaign was launched on Facebook to achieve this.

RESULTS

To enter the competition, entrants had to provide all of the following:

  • Email address
  • Subscribe to ManyChat (a link prompting a Facebook Messenger ManyChat chat)
  • Tagging a friend (a.k.a. “social proof”)
  • Active engagement (having to comment on the ad, which catches the user in the ‘remarketing loop’)

The campaign provided the following results:

3.8K ENTRIES/SUBSCRIBERS

10K LANDING PAGE VISITS

28K PAGE ENGAGEMENTS

CASE STUDY #14 | ECOMMERCE EASTER SALES

6 x Anonymous Clients

eCommerce/Brick & Mortar Store Clients

OBJECTIVE

Six eCommerce/brick & mortar store clients set an objective to leverage the 2018 Easter sale period and transform online and in-store sales throughout the period.

The 6 lifestyle brands put in the hard yards – hours of time and significant advertising spend – and yielded the benefits: massive increases in online traffic, in store traffic, and revenue.

HARD YARDS

The list below represents the combined number of tasks completed by Devote Digital for the 6 clients: 

  • Total number of campaigns: 91 (Facebook, Instagram, AdWords)
  • Total number of email campaigns: 50
  • Total number of tasks completed: 442 (Facebook, Instagram, Google AdWords, EDMs, Website Adjustments, Text Message Campaigns)
  • Total number of creative ads created: 273 (videos, images & GIFs)
  • Total number of coffees consumed: 273 (modest estimation)

THE RESULTS

Note: ROI stands for Return on Investment and is represented as a ratio of $1 ad spend. For example, an ROI of 10 means the client received $10 for every $1 spent. An ROI of 30 means the client received $30 for every $1 spent, and so on.

The results of #DoingDigitalRight were, as always, incredible! We saw 80-120% increases in revenue and direct ROI of up to 23.78 to 1. That’s $23 for every $1 spent! And that’s just for the numbers directly attributable to our ad campaigns. Beyond and in addition to that are in-store sales! When we take those into account we saw up to $98 in return for every $1 in marketing spend.

CASE STUDY #15 | FACEBOOK DYNAMIC REMARKETING CAMPAIGNS

3 x Anonymous Clients

Facebook/Instagram Advertising

OBJECTIVE

A Facebook/Instagram carousel ad is the ‘slider product’ ad you see on your news feed. While they’re wildly popular with eCommerce stores, the standard carousel format requires the manual input of product prices, stock levels, photos and details. Three eCommerce clients became fed up with with the number of hours required to maintain their normal carousels, and always being caught up on incorrect product prices.

That’s when Devote stepped in and introduced “dynamic remarketing ad”: ads that automatically sync all of the above product information. For each client, 10-20 separate dynamic remarketing ads for specific product categories were implemented into their digital strategy. 

THE RESULTS

Note: ROI stands for Return on Investment and is represented as a ratio of $1 ad spend. For example, an ROI of 10 means the client received $10 for every $1 spent. An ROI of 30 means the client received $30 for every $1 spent, and so on.

CASE STUDY #16 | GOOGLE ADWORDS OPTIMISATIONS

Anonymous Client

Google AdWords Optimisations 

OBJECTIVE

An eCommerce/multi-store client came to Devote with a simple and commonly overlooked objective: to improve what digital marketing tools they’ve already implemented. In their case, it was Google AdWord and Shopping optimisations. The client believed that their past digital team were not generating enough bang for their buck, and sought Devote Digital’s expertise.

THE RESULTS

Note: ROI stands for Return on Investment and is represented as a ratio of $1 ad spend. For example, an ROI of 10 means the client received $10 for every $1 spent. An ROI of 30 means the client received $30 for every $1 spent, and so on.

Before Devote Digital stepped in, the client spent a total of $6,331.10 on Google AdWords and Shopping campaigns throughout a 5.5 week period, receiving a return of 2.64 to 1. Devote’s campaign adjustments (budget reallocations, keyword audit, bid adjustments and the creation of a new, granular Google Shopping campaign) increased revenue by 62.16% and ROI by 84.43% during, even with a 12.07% decrease in cost.

84% ROI INCREASE

12% COST DECREASE

CASE STUDY #15 | FACEBOOK SWEEPSTAKES GIVEAWAY

Anonymous SUP Boards Brand

Facebook Sweepstakes Giveaway

OBJECTIVE

We were approached by a SUP boards brand to run a giveaway for one of their stand up paddle boards. The goal was to generate brand awareness and grow their email database. To achieve this we created a sweepstakes campaign that encouraged people to enter their email for a chance to win.

THE RESULTS

With a total spend of $745.82 we generated 4,888 entries and 2,757 unique entrants. We doubled the size of their email database at a cost of only $0.27 per email. Well below the $1/email average for sweepstakes campaigns. By carefully targeting over 20 defined audiences we maximised the impact of our modest budget.

As a consequence of a solid campaign we saw an increase in page engagement even after it ended. Hundreds of followers were generated. Web traffic also increased by 76% during the campaign.

$745 AD SPEND

1,435 LIKES, COMMENTS & SHARES

2,757 NEW EMAIL ADDRESSES

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